PROGRAMMATIC ACCOUNT EXECUTIVE – Sales Team

Location: New York City, NY – This is an in-office position.

Experience: 3-5 years of programmatic sales experience preferred

Salary Range: $75,000 -$110,000 annual base salary depending on experience, this role is eligible for commission.

COMPANY OVERVIEW

Orange Barrel Media creates and operates iconic urban media displays that advertisers ask for by name in 27 of the top markets in the U.S. Our commitment to innovation differentiates us as a leader in the Out-of-Home industry and drives the development of our sister company, IKE Smart City, who is blazing the way in smart city technology with interactive digital kiosks called IKE. Together, our mission is to improve lives in cities through our media platforms. Our work supporting public art, mobility, equity, and community initiatives can be seen in cities nationwide. We are a place where people are inspired to achieve success, genuinely like each other, and have endless opportunities to grow. We value our associates and have created an environment of inclusion, respect, and fun. We hire and reward top-notch talent who contribute to our unique culture and shared vision. We start and end each day excited about the work we do together and the new challenges ahead. Learn more at www.ikesmartcity.com and www.obm.com

POSITION OVERVIEW

The Programmatic Account Executive (AE) is an integral part of our dynamic sales team at Orange Barrel Media + IKE Smart City. As an ambassador of our innovative out-of-home advertising solutions, this role offers a stimulating and prosperous path within the advertising sector. The Sales Account Executive is responsible for driving programmatic revenue growth through fostering relationships with digital agencies and client-direct business. This role requires a blend of sales expertise, a thorough understanding of the programmatic ecosystem, and proficiency in building relationships. A big plus if candidates have knowledge of the OOH landscape. Exciting opportunity to help pioneer OBM and IKEs programmatic sales strategy across DSPs, digital agencies, and marketers.

Key Responsibilities:

• Conducts research and prospects new clients.

• Build and maintain client relationships and prospects (strategic and day-to-day) across digital agencies, client/brand direct, and Supply Side Platforms (Regional and National).

• Educate and consult with client and agency partners on OBM/IKE’s programmatic value proposition, new opportunites, and alignment with their business.

• Initiate and drive ongoing incremental revenue opportunities and ensure OBM/IKE maintains high visibility with clients.

• Support education efforts on programmatic strategy with National and Regional Sales Teams.

• Work with Marketing to develop partner messaging, sales tools and supporting collateral for partner offering.

• Work closely with the Regional and National Sales Teams, Sales Marketing and Third-Party Data Partnerships to understand client's success metrics and growth opportunities.

• Excel knowledge in the programmatic OOH industry and space.


Qualifications & Requirements:

• Bachelor’s degree in marketing, communications, or related field

• 3-5 years of work experience in a sales role within advertising, working with brands/agencies/trading desks/ad networks.

• Experience with programmatic, familiarity with OOH or Digital OOH a plus.

• Strong understanding of exchanges, DSPs, SSPs.

• Strong communication, presentation, and negotiation skills.

• Comfortable working in a fast-paced environment and meeting or exceeding sales targets.

• Analytical thinker with the ability to quickly assess unfamiliar or unexpected situations and offer creative solutions.

• Strong organizational skills.

• Advanced in Word, Excel, and PowerPoint